Apple is seeing strong demand for the 6.7-inch iPhone 14 Pro Max, which could prompt the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to analyst Ming-Chi Kuo. The giant may add exclusive features to the iPhone 15 Pro Max in an attempt to encourage more people to buy the bigger and more expensive device.
Last week, Kuo said that Apple asked manufacturing partners to increase production of the iPhone 14 Pro models due to high demand, and today he noted that the iPhone 14 Pro Max accounted for approximately 60% of the total increase in Pro model orders.
The suggestion that Apple may be looking to further differentiate the 6.1- and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor we heard from Bloomberg’s Mark Gurman, who suggested that instead of the iPhone 15 Pro Max, we’ll be getting an iPhone 15 Ultra.
Garman says Apple could replace the Pro Max branding with the Ultra branding, and while he didn’t mention additional features for the Ultra model, the name difference between the Pro and Ultra could mean the larger iPhone 15 will get features that aren’t available in the smaller Pro model.
As of now, rumors suggest that the iPhone 15 may receive a design update with a USB-C port swap instead of Lightning and a new periscope telephoto lens technology.